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New Escapist Column! On “Obi-Wan Kenobi” as a Brand Management Checklist…

I published a new piece at The Escapist this evening. With the broadcast of the final episode of Obi-Wan Kenobi this week, it seemed like an opportunity to take a look back at the show.

Despite a promising start, Obi-Wan Kenobi descended into a mess of content. The final episode was not a story so much as a collection of demands compiled from what the studio assumed that the internet might want. There were gratuitous callbacks to memetic lines. There were largely redundant cameos. There were battles that just ended in stalement because of the understanding of what had to follow. There was the return of characters who last appeared in the premiere, with the assumption that audiences would care about them because they were “important.”

You can read the piece here, or click the picture below.

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