I published a new In the Frame piece at The Escapist this evening. With the arrival of the Netflix Marvel streaming shows on Disney+ last week, it seemed like a good opportunity to take stock of where the service’s brand was at.
Disney has established a reputation as a family-friendly company, often outsourcing its more adult-oriented fare to distinct subsidiaries with their own identities. This is arguably less sustainable in the streaming age, as companies are consolidating and the key to a streaming service’s viability might lie in the variety of its content. So Disney+ finds itself at a crossroads, forced to chose between its long-term appeal to a diverse array of audiences and its parent company’s history of wholesome family entertainment. The arrival of the Netflix Marvel shows provide a challenge and an opportunity.
You can read the piece here, or click the picture below.
Filed under: Television | Tagged: adults, brand, daredevil, family, identity, marvel, mature, netflix, streaming |
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