I published a new In the Frame piece at The Escapist earlier this week. With the upcoming release of Severance on Apple TV+, it seemed like a good excuse to take a look at one of the most interesting players in the streaming wars.
Apple TV+ lacks many of the advantages shared by its competitors. It doesn’t have a deep library of back content and intellectual property like Disney+, HBO Max and Paramount+. It also lacks the reach of Netflix or Amazon Prime. However, slowly and surely, without the comfort of existing brands and established intellectual property, Apple TV+ has managed to carve out a unique and distinctive identity in the stremaing wars. Not everything on the service works, but there’s generally a sense that anything that made it to screen is there because somebody fought for it.
You can read the piece here, or click the picture below.
Filed under: Television | Tagged: apple tv, brand, dickinson, intellectual propert, see, severance, streaming, streaming wars, ted lasso |
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