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New Escapist Column! On the Pandemic’s Failed Streaming Revolution…

I published a new In the Frame piece at The Escapist this evening. With disappointing box office for Black Widow and Jungle Cruise, and pending lawsuits from actors like Scarlet Johansson, it seemed like a good time to dive back into the ongoing debate about streaming during the pandemic.

With cinemas closed and audiences trapped at home, the pandemic was the perfect testcase for the viability of streaming as a sustainable long-term business model for major Hollywood studios. Many of these studios had been pushing for something like this for decades, to effectively vertically integrate production and delivery. However, with a year of experimentation in the rear view mirror, it increasingly seems like the streaming revolution promised by the pandemic is a bit of a dud.

You can read the piece here, or click the picture below.

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