I published a new piece at The Escapist earlier today. With the news that Mulan will be streaming on Disney+ – for a hefty $30 fee – it seemed worth discussing the real story.
A lot of the discussion around Mulan releasing on Disney+ has revolved around the studio’s plan to charge an additional fee, on top of the subscription, for it. This is reasonable. It is a big shift in the American cinematic market. However, it is only part of the story. The video-on-demand release of Mulan will not be enough to turn a significant profit of itself, and it’s clear that the decision to release Mulan at all is rooted in the fact that the international theatrical market is coming back to life. Disney are banking big on Chinese box office.
You can read the piece here, or click the picture below.
Filed under: On Second Thought | Tagged: box office, disney, escapist, escapist magazine, mulan, streaming |
the m0vie blog 
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