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Watch! Hardy Bucks Trailer!

It’s always nice to see an Irish success story. I can be quite tough on Irish television when the occasion calls for it. Any system that makes it easier to pitch a show like Father Ted or Moone Boy to a British broadcaster must be flawed in a significant way. Despite that, I’ll readily concede we do a lot of things quite well. Apparently Love/Hate is doing quite well abroad, and I’ve always been proud of our current affairs coverage. It’s also nice to see one of our shows making the leap to the big screen. Hardy Bucks has been one of the great success stories of Irish television. It was found during the 2009 Storyland competition and ended up going from strength-to-strength on Irish television. While it’s not quite my own cup of tea, it’s hard not to admire the charm and energy put into it – as well as the fact that it has managed to make quite an impact on Irish pop culture.

So the move to the big screen is certainly an interesting development, and I hope the show’s success continues. More popular comedy and diversity in Irish television is inherently a good thing. The trailer is a little bit too much at points – seeing a cheesily earnest American voice-over applied to an “Irish men behaving badly in Europe” comedy feels a little… dissonant – but the trick isn’t so much in the concept as the execution. I’m curious to see how it pays off. It’ll be opening here in February next year.

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