So, how was Avatar Day for you?
The word so far has been a resounding ‘meh‘, but still a somewhat enthusiastic one. Still, it’s nothing compared to the hype that has built up around the movie. A ‘game changer’, Avatar was rumoured to redefine movies themselves – ushering in the golden era of three-dimensional filmmaking. How does a film live up to that hype? In fairness, most of the comments on the preview footage have been relatively positive, but most seem a little disappointed. So, has the Hollywood hype machine spoiled a perfectly good movie?
Is James Cameron still king of the world?
Filed under: Movies | Tagged: advertising, avatar, avatar day, blockbusters, classics, district 9, fans, films, hype, marketing, masterpieces, Movies, peter jackson, pr, star wars, The Dark Knight, watchmen | Leave a comment »
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