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New Escapist Column! On the Multiverse as the Future of Franchising…

I published a new In the Frame piece at The Escapist this evening. The past few months have seen a lot of attention directed at the multiverse, with a suggestion that both Warner Bros. and Disney would be embracing it as a storytelling model going forward.

This shift is interesting, given how much effort these companies have build into fashioning internally consistent shared universes, singular narratives unfolding across dozens of films building inexorably towards a climactic pay-off. However, this shift towards the multiverse feels like a logical response to any number of market forces: the shattering of the idea of the monoculture in the midst of the streaming wars, the pull of nostalgia, and the demands of the actors making these movies. It’s a new world. Actually, it’s several new worlds.

You can read the piece here, or click the picture below.