I love it when movies make an effort to embrace new technology. It can be something as careful and precise as the carefully orchestrated internet campaign of The Dark Knight (“I believe in Harvey Dent”) or the slow and steady burn of Tron Legacy over two years, or it can even be more direct than that. I thought I might share two of the more wonderfully internet-specific trailers I’ve ever seen, released within a week of each other. These are pretty much ways of publicising a movie that could only work on-line. The first is the interactive Scott Pilgrim trailer. As if we needed more reason to get excited about Scott Pilgrim vs. The World.
A game changer? (click to view)
Filed under: Movies | Tagged: advertising, fourth wall, itrailer, scott pilgrim, scott pilgrim vs. the world, the expendables, videos, youtube | 6 Comments »
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