New Escapist Column! On the “Doctor Strange in the Multiverse of Madness” and Marvel’s Strength at Improv…

Posted on May 9, 2022 by Darren

I published a new In the Frame piece at The Escapist this evening. With the release of Doctor Strange in the Multiverse of Madness, it seemed like a good opportunity to take a look at what the film says about Marvel Studios’ production model.

After more than a decade of success, Marvel Studios have built up a deserved reputation as a company that makes efficient and clean blockbusters. However, this reputation is often built upon the myth of the company’s ability to make and commit to long-term plans, to map out the shared universe months and years in advance. In reality, the opposite is true. Marvel Studios succeeds in large part because it has built a robust production machine that has the flexibility to adapt and evolve on the fly and in real-time, to account for any number of unforeseen potential possibilities.

You can read the piece here, or click the picture below.