I published a new In the Frame piece at The Escapist this evening. It has been five years since the release of Star Wars: Episode VII – The Force Awakens. While this anniversary has been discussed and dissected from countless directions over the past few weeks, there is one under-explored aspect of it.
In the early 2010s, as blockbuster cinema came to dominate the cultural landscape, something interesting happened in the Christmas release window. Movies like The Girl With the Dragon Tattoo, Django Unchained and The Wolf of Wall Street somehow managed to thrive in the Christmas corridor, by offering reasonably-budgeted adult-skewing movies that could draw crowds over the holiday season, safe from the blockbuster pile-up over the summer. Sadly, The Force Awakens signalled the end of this.
You can read the piece here, or click the picture below.
Filed under: On Second Thought | Tagged: blockbusters, christmas, django unchained, hollywood, intellectual property, marketting, The Girl With the Dragon Tattoo, the wolf of wall street |
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