I published a new In the Frame piece at The Escapist this evening. With the release of Mulan as a premium video on demand this weekend, it seemed like the perfect opportunity to take a look at what the film represents in terms of Disney (and larger Hollywood’s) relationship with China.
The streaming release of Mulan is just one prong of Disney’s rollout strategy for a film that reportedly has a larger budget than The Lion King or Beauty and the Beast. The company has an eye on the Chinese box office, which makes sense given that China has become a global powerhouse in terms of box office. Mulan has been consciously tailored to appeal to Chinese audiences, but this is really just the culmination of Hollywood’s long-running courtship of Chinese censors and audiences, a trend that has been in motion for over a quarter of a century.
You can read the piece here, or click the picture below.
Filed under: On Second Thought | Tagged: China, money, mulan |
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