• Following Us

  • Categories

  • Check out the Archives









  • Awards & Nominations

A Polar-ising Ad Campaign…

I don’t know if our American readers are aware, but Willem Dafoe has been appointed as the voice of a BirdsEye advertising campaign. Basically, the advertisements see customers open the freezer to find a stuffed polar bear offering them advice. In Willem Dafoe’s voice. He praises BirdsEye and then warns threatens lets them know he’ll be watching. How this is not the stuff of nightmares, I will never know.

In fairness, Hollywood actors advertising overseas is a bit of a tradition (in fact, it’s the whole basis of Lost in Translation) and most are incredibly banal (Benecio Del Toro selling ice cream? Please!), but this one I thought was worth a mention just for the surrealness. Willem Dafoe scaring people into buying his brand of produce is well worth comment.