• Following Us

  • Categories

  • Check out the Archives









  • Awards & Nominations

A Film By Any Other Name: The Art of Stupid Movie Branding…

I have a confession to make. I did not go to see The Avengers. I went to see Marvel’s Avenger’s Assemble. I didn’t mention this before because… well, that’s a stupid name and people aren’t idiots. If I talk about “The Avengers” and mention details like a “giant green rage monster”, “Nick Fury”, “box office records” or even “enjoyable”, odds are that you will know the film that I am talking about. I’m normally quite reluctant to attack particular movie practices as silly or illogical, if only because I’ve no direct experience of how the industry works.

To be fair, I’ll generally assume that the studios know what they’re talking about when it comes to making movies. However, when it comes to slapping silly names on their posters and insisting that the audience refer to a movie by a convoluted, generic and awkward focus-group-crafted title, I do feel like I have an opinion. The Avengers is the most recent high-profile example, but I’ve found myself increasing irritated by this somewhat pointless branding.

Silly titles make Darren angry!

Continue reading