Posted on January 31, 2012 by Darren
Part of me would love to watch the Super Bowl. Not for the American football, of course – I could make less sense of that than I can of soccer. For the advertisements. With a huge audience and incredibly expensive airtime, those investing in advertising spots tend to bring their “a-game.” This year, for instance, we have the below clip, which sees Matthew Broderick effectively re-living his most iconic role, skipping work. Of course, the Honda CR-V isn’t nearly as cool as Cameron’s father’s convertible, but we’ll chalk that up to suspension of disbelief, right?
I love the way that they actually use Yell-O’s Oh Yeah.
And it’s worth remembering last year’s stand-out spot, the famous Darth Vader commercial, which is only now airing in Irish cinemas. Yes, it’s taken us a year to receive the cast-offs of last year’s football.
Filed under: Movies | Tagged: advertising, American football, ferris buellers day off, Honda, Honda CR-V, Matthew Broderick, matthew broderick's day off, matthew's day off, Super Bowl, Super Bowl advertising | 4 Comments »
Posted on September 14, 2010 by Darren
I don’t know if our American readers are aware, but Willem Dafoe has been appointed as the voice of a BirdsEye advertising campaign. Basically, the advertisements see customers open the freezer to find a stuffed polar bear offering them advice. In Willem Dafoe’s voice. He praises BirdsEye and then warns threatens lets them know he’ll be watching. How this is not the stuff of nightmares, I will never know.
In fairness, Hollywood actors advertising overseas is a bit of a tradition (in fact, it’s the whole basis of Lost in Translation) and most are incredibly banal (Benecio Del Toro selling ice cream? Please!), but this one I thought was worth a mention just for the surrealness. Willem Dafoe scaring people into buying his brand of produce is well worth comment.
Filed under: Movies | Tagged: advertising, birdseye, Polar bear, willem dafoe | 12 Comments »
Posted on September 13, 2010 by Darren
I love a good film story. Not necessarily a story about the inner workings of Hollywood or who is starring in what, more a story about how the film industry is working, relating to regular folks, engaging with audiences and about how the experience of going to the cinema may or may not change. So things like complaints about popcorn or iPhone movie apps excite me as much as pondering the true meaning of Inception or discussing the ending of Shutter Island. So, a particular story grabbed my attention over the weekend. Apparently a woman in China is suing cinemas for wasting her time with pointless advertisements. It’s certainly a story which grabbed my attention:
Chen Xiaomei, a lawyer in Shaanxi Province, filed the lawsuit arguing that audiences were given no warning or indication on the ticket that ads before the film would run on for 20 minutes. That’s like almost an entire sitcom episode… of ads. Not only did this waste movie goers’ time, it also “violated their right to know and to choose.”
I can certainly sympathise.
Some of these ads can be quite (pop)corn-y...
Filed under: Movies | Tagged: ads, advertisements, advertising, arts, audiences, Chen Xiaomei, China, cinema advertisements, cinemas, film, Film trailer, hollywood, Ireland, Movie, movie theatres, Television advertisement, trailer | 4 Comments »
Posted on August 6, 2010 by Darren
I love it when movies make an effort to embrace new technology. It can be something as careful and precise as the carefully orchestrated internet campaign of The Dark Knight (“I believe in Harvey Dent”) or the slow and steady burn of Tron Legacy over two years, or it can even be more direct than that. I thought I might share two of the more wonderfully internet-specific trailers I’ve ever seen, released within a week of each other. These are pretty much ways of publicising a movie that could only work on-line. The first is the interactive Scott Pilgrim trailer. As if we needed more reason to get excited about Scott Pilgrim vs. The World.
A game changer? (click to view)
Filed under: Movies | Tagged: advertising, fourth wall, itrailer, scott pilgrim, scott pilgrim vs. the world, the expendables, videos, youtube | 6 Comments »
Posted on April 20, 2010 by Darren
The Joneses is a sharply observed, perfectly timed, more than a little cynical examination of American suburbia. Trust me when I say that it’s hard not to leave the movie thinking of American Beauty, I mean that in the most flattering way possible. Yes, I bought what it is the Joneses were selling.
Sometimes you can choose your family...
Filed under: Non-Review Reviews | Tagged: advertising, amber heard, american beauty, david duchovney, demi moore, films, gary cole, glenne headley, keeping up with the joneses, marketing, non-review review, review, selling, stealth marketing, suburbia, the joneses, the right hook | 7 Comments »
Posted on April 13, 2010 by Darren
Sky caused a bit of a kerfuffle (it’s a word!) when they announced that The Pacific, the really rather excellent Second World War miniseries, would be airing on Sky Movies instead of Sky One – their television station. Queue the sounds of protest from various sources decrying the event as a television show which belongs on Sky’s primary television station – Sky One. However, Sky responded with the argument that Sky One simply isn’t equipped to broadcast a show like The Pacific, designed to air unedited and uninterrupted without overlays or advertisements. I’m going to take the unpopular path and argue that Sky were right: having watched the first two episodes, The Pacific should air on Sky Movies.
War over The Pacific?
Filed under: Movies, Television | Tagged: advertising, bbc, broadcasting, hbo, sky, sky movies, sky one, subscription, the pacific | 5 Comments »
Posted on March 2, 2010 by Darren
Far be it for us to gloat over the misfortune of a major industry publication, but this story of Oscar ‘payola’ caught my eye. Basically Variety has been accused of pulping a bad review for a film which provided the magazine with $400,000 worth of advertising revenue. The film is Iron Cross – don’t worry that you haven’t heard of the would-be Oscar contender. It’s only really claim to awards prestige is that it offered the last performance of Roy Schneider. However, that $400,000 has gone along way – a lot of film nerds now know all about the film, which wasn’t on the radar last week.
Filed under: Movies | Tagged: $400000, advertising, bribery, film, google cache, iron cross, Movies, Oscars, payola, review, scandal, variety | 4 Comments »
Posted on August 25, 2009 by Darren
So, how was Avatar Day for you?
The word so far has been a resounding ‘meh‘, but still a somewhat enthusiastic one. Still, it’s nothing compared to the hype that has built up around the movie. A ‘game changer’, Avatar was rumoured to redefine movies themselves – ushering in the golden era of three-dimensional filmmaking. How does a film live up to that hype? In fairness, most of the comments on the preview footage have been relatively positive, but most seem a little disappointed. So, has the Hollywood hype machine spoiled a perfectly good movie?
Is James Cameron still king of the world?
Filed under: Movies | Tagged: advertising, avatar, avatar day, blockbusters, classics, district 9, fans, films, hype, marketing, masterpieces, Movies, peter jackson, pr, star wars, The Dark Knight, watchmen | Leave a Comment »
Posted on July 14, 2009 by Darren
I’m a sucker for great cinema. I’m an even greater sucker for ways of paying tribute to great cinema. Turner Classic Movies have launched their Summer Under the Stars season (where stars like Cary Grant and Sidney Poitier get a whole day dedicated to their classics over the month of August) with a variety of teaser posters which treat these movies as if they were brand spanking new. I have my own favourites of the collection after the jump, but it got me thinking about other great ways of advertising films. Not particular films, but cinema in general or classics. As an amazing experience.
I’ve come up with some great examples that I’ve been taken with lately.
If they showed these ads in cinemas, I'd be happy...
Filed under: Movies, Television | Tagged: advertising, adverts, cinema, film advertisements, films, great films, high definition, montages, Movies, posters, sky, sky digital, sky hd, tcm, turner classic movies | Leave a Comment »
Posted on July 8, 2009 by Darren
I used to love going to the cinema and watching the trailers. Teasing me with movies I hadn’t heard of yet, showing me my first look at movies I was anticipating all summer or perhaps reaffirming my faith in a movie I’d written off. It doesn’t matter that the trailers always lie (Sweeney Todd is a musical? Not according to the trailer) or they spoil too much (not sure if it’s possible to spoil a historical biopic, but Public Enemies had a trailer which ran until Dillinger escaped in Indiana, which is at least two-thirds the run time), but I loved ‘em. And if one of those trailers stunk, I didn’t mind, because there were five or six more waiting for me. I don’t mind having twenty minutes of advertisements before a movie (as happened when I saw The Hangover), but I do mind if these ads are focused on selling my things I don’t really want or care about.
I want to see more of this...
Filed under: Movies | Tagged: advertising, adverts, cinema trips, cinemas, film trailers, films, Movies, products, rant, Television, trailers | Leave a Comment »