I’m quite looking forward to Hitchcock, the trailer of which premiered last week. The marketing team have sent around this lovely PSA, in which Anthony-Hopkins-as-Hitchcock lets us know his stance on texting in the cinema. It’s written in the dry punning style of Hitchcock, and I like Hopkin’s deliver – it’s not really an accent, just an attempt to emulate Hitchcock’s rhythm of speech.
As for the video itself, it looks – ironically enough – like it was shot on a mobile phone. But, considering the fact that it’s being pushed so widely, I assume that’s the intent. (Indeed, it would have been interesting for the trailer to end with a smash cut of somebody turning off the mobile.
Still, it’s a light and fun piece of marketing, and one I can easily get behind. Although I wish I could say that texting in a theatre was the worst thing I’ve had to put up with.